The study presents a historical and sociological interpretation of the events that marked the gradual integration of the Bata Company into the Indian economy and society from the mid-1920s to the early 1960s. Within this context, in addition to the general economic, political and cultural developments, particular attention has been devoted to the everyday life of Indian and Czech workers in the Bata company town of Batanagar. The study is based on a comparative-historical analysis of available archival sources and a secondary analysis of the relevant academic literature. The results of the research indicate that during this period, Bata was forced to adapt continuously to the cultural specifics of Indian society, that is, the process of its integration into the Indian economy and society had pronounced glocal characteristics.

该研究对标志着巴塔公司从 1920 年代中期到 1960 年代初逐渐融入印度经济和社会的事件进行了历史和社会学解释。在此背景下，除了一般的经济、政治和文化发展之外，还特别关注巴塔公司城镇巴塔那加尔的印度和捷克工人的日常生活。该研究基于对可用档案资源的比较历史分析和对相关学术文献的二次分析。研究结果表明，在此期间，巴塔被迫不断适应印度社会的文化特征，即融入印度经济和社会的过程具有明显的全球本土化特征。