Conflicts of interest over personal data arise from the variety of legal subjects involved and the value of personal data in today’s information society. This article attempts to resolve such conflicts of interest by examining the possibility of allocating data rights which balance competing interests. It suggests that the allocation of personal data rights should follow certain rules to ensure that the interests of relevant data subjects are protected. By examining the reasons for conflicts of interest over personal data, as well as the subjects and substance of such conflicts, the article puts forward an appropriate approach for allocating personal data rights by balancing the interests of different data subjects. For source data subjects, personal data rights are allocated, to protect personal information and data property interests; for data controllers, data property rights are allocated to protect their data property interests when they make data valuable, meanwhile liabilities are allocated to data controller, in case of infringing on other subjects’ interests; for data supervisors (mostly the government), allocating the right to protect or make use of data on behalf of public interests and the power of supervising data use industry; for the data users, they are allocated data property rights with the consents of source data subjects and data controllers when make use of data.

个人数据的利益冲突源于所涉及的法律主体的多样性以及个人数据在当今信息社会中的价值。本文试图通过研究分配平衡竞争利益的数据权利的可能性来解决此类利益冲突。建议个人数据权利的分配应遵循一定的规则，以确保相关数据主体的利益得到保护。文章通过考察个人数据利益冲突的原因，以及冲突的主体和实质，提出了平衡不同数据主体利益的合理分配个人数据权利的方法。对于源数据主体，分配个人数据权利，保护个人信息和数据财产利益；对于数据控制者，在使数据有价值时分配数据产权以保护其数据财产利益，同时将责任分配给数据控制者，以防侵犯其他主体的利益；对于数据监管者（主要是政府），代表公共利益分配保护或使用数据的权利和监管数据使用行业的权力；对于数据使用者，在使用数据时，经源数据主体和数据控制者同意，分配数据产权。代表公共利益分配保护或使用数据的权利和监督数据使用行业的权力；对于数据使用者，在使用数据时，经源数据主体和数据控制者同意，分配数据产权。代表公共利益分配保护或使用数据的权利和监督数据使用行业的权力；对于数据使用者，在使用数据时，经源数据主体和数据控制者同意，分配数据财产权。