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Modeling the antecedents and outcomes of perceived relationship investment (PRI) in nonprofit organizations
Public Relations Review ( IF 4.636 ) Pub Date : 2021-06-25 , DOI: 10.1016/j.pubrev.2021.102083
Giselle A. Auger , Moonhee Cho

A lack of empirical studies prompted the development and testing of a model investigating the antecedents and outcomes of perceived relationship investment (PRI) in nonprofits. All parts of the model were supported including antecedent tactics of tangible rewards, interactivity, and information sharing, their effect on relationship quality, and positive behavioral intentions such as keeping the organization foremost in consideration of volunteer time or large gift allocation when time or financial resources allow.



中文翻译:

模拟非营利组织中感知关系投资 (PRI) 的前因和结果

由于缺乏实证研究,因此需要开发和测试一个模型,该模型调查非营利组织中感知关系投资 (PRI) 的前因和结果。该模型的所有部分都得到支持,包括有形奖励、交互性和信息共享的先行策略,它们对关系质量的影响,以及积极的行为意图,例如在时间或财务资源时将组织放在首位考虑志愿者时间或大额礼物分配允许。

更新日期:2021-06-25
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