Purpose

This article calls for a multi-perspective innovative strategic outlook to examine the matter across its varied managerial and marketing functions and across geographic regions and organizational types.

Design/methodology/approach

Traversing the typological and geographic spectrum of businesses, one observes an incessantly changing environment, characterized by constant shape-shifting of all macro- and micro-environmental forces. Amidst this ultra-competitive new setting, organizations globally are struggling to evolve in a manner that befits their individual and collective contextual developments. Irrevocably, time-honored strategies and tactics, appear decreasingly capable to deliver the means to increasingly obscure effects, thus, creating a visible gap in extant theoretical knowledge and a definite need for effective contemporary practices. Inescapably, organizations have begun to abandon the habitual road of conventional strategic practices to adopt innovative means to often innovative ends, urged also by the pandemic condition of 2020+.

Findings

It endeavors to implicitly define and communicate a changing organizational spirit and philosophy, infused with innovativeness, and which transcends the limitations of tangible functionality to embrace strategic, managerial and marketing notions pertaining to the wider business environment shifts and developments.

Originality/value

This article endeavors to implicitly define and communicate a changing organizational spirit and philosophy that transcends the limitations of tangible functionality to embrace strategic management and marketing notions pertaining to the wider business environment shifts and developments.

中文翻译：

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企业管理的后现代方法和情境适应的创新理念——综述

目的

本文呼吁采用多视角的创新战略展望，以跨不同的管理和营销职能以及跨地理区域和组织类型来审视该问题。

设计/方法/方法

穿越企业的类型和地理范围，人们观察到不断变化的环境，其特征是所有宏观和微观环境力量的不断变化。在这种竞争异常激烈的新环境中，全球组织都在努力以适合其个人和集体环境发展的方式发展。无可挽回的是，历史悠久的战略和战术似乎越来越无法为日益模糊的效果提供手段，从而造成现有理论知识的明显差距和对有效当代实践的明确需求。不可避免地，在 2020 年以上的大流行情况下，组织已经开始放弃传统战略实践的习惯道路，采用创新手段来达到经常创新的目的。

调查结果

它努力隐含地定义和传达不断变化的组织精神和理念，注入创新，超越有形功能的限制，拥抱与更广泛的商业环境变化和发展有关的战略、管理和营销理念。

原创性/价值

本文试图隐含地定义和传达不断变化的组织精神和理念，超越有形功能的局限性，拥抱与更广泛的商业环境变化和发展有关的战略管理和营销理念。