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Do consumers care about work health issues? A qualitative study on voluntary occupational health activities and consumer social responsibility
Business and Society Review Pub Date : 2021-06-21 , DOI: 10.1111/basr.12234
Sebastian Müller 1 , Eva Kuhn 2 , Alena Buyx 2 , Ludger Heidbrink 1
Affiliation  

As occupational health management (OHM) and work health promotion (WHP) become increasingly prominent in companies worldwide, little is known about consumers' attitudes towards work health-related issues. Do consumers consider the health of employees in German companies to be important? Do German companies consider consumers to be relevant stakeholders in voluntary occupational health (OH) and well-being activities? In the first of two qualitative interview studies, German consumers were asked which actors they consider to be responsible in OH contexts and whether or not they prefer OH-related product attributes to other socially desirable ones. During a second qualitative interview study with representatives from German companies, suppliers, institutions, and organizations concerned with voluntary and legally mandatory OH, participants were asked about their expectations regarding whether or not consumers are interested in such OH activities. Both studies highlight the difference between the consumers' perspective on OH issues and responsibilities on the one hand and what companies and stakeholders believe consumers think about OH issues and responsibilities on the other. The findings show that consumers can recognize non-mandatory OH and well-being activities as elements of their own social responsibility (ConSR), while companies usually do not consider this perspective in their corporate social responsibility (CSR).

中文翻译:

消费者是否关心工作健康问题?自愿性职业健康活动与消费者社会责任的定性研究

随着职业健康管理 (OHM) 和工作健康促进 (WHP) 在全球公司中变得越来越重要,人们对消费者对工作健康相关问题的态度知之甚少。消费者是否认为德国公司员工的健康很重要?德国公司是否将消费者视为自愿职业健康 (OH) 和福利活动的相关利益相关者?在两个定性访谈研究的第一个中,德国消费者被问及他们认为哪些行为者在 OH 环境中负责,以及他们是否更喜欢与 OH 相关的产品属性,而不是其他社会所需的属性。在对来自德国公司、供应商、机构和组织的代表进行的第二次定性访谈研究中,他们关注自愿和法律强制性的 OH,参与者被问及他们对消费者是否对此类 OH 活动感兴趣的期望。两项研究都强调了一方面消费者对 OH 问题和责任的看法与公司和利益相关者认为消费者对 OH 问题和责任的看法之间的差异。调查结果表明,消费者可以将非强制性 OH 和福祉活动视为其自身社会责任 (ConSR) 的要素,而公司通常不会在其企业社会责任 (CSR) 中考虑这一观点。一方面是对 OH 问题和责任的看法,另一方面是公司和利益相关者认为消费者对 OH 问题和责任的看法。调查结果表明,消费者可以将非强制性 OH 和福祉活动视为其自身社会责任 (ConSR) 的要素,而公司通常不会在其企业社会责任 (CSR) 中考虑这一观点。一方面是对 OH 问题和责任的看法,另一方面是公司和利益相关者认为消费者对 OH 问题和责任的看法。调查结果表明,消费者可以将非强制性 OH 和福祉活动视为其自身社会责任 (ConSR) 的要素,而公司通常不会在其企业社会责任 (CSR) 中考虑这一观点。
更新日期:2021-07-18
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