Advances in peer-to-peer sharing, made popular by platforms like Airbnb, have altered previous conceptualizations of the lodging hospitality product. This study performs semantic and tonal analyses on a large-scale dataset collected from Airbnb. Our results support a concept of lodging hospitality that comprises core products and services, supplemental customer care, and a third factor we term ‘host sharing.’ Furthermore, the study offers insight into the topics and rhetorical tactics currently defining lodging hospitality marketing on the Airbnb platform. These findings can be used to provide guidance for Airbnb hosts to provide suitable information in their listings.

Airbnb 等平台流行的点对点共享技术的进步改变了先前对住宿酒店产品的概念。本研究对从 Airbnb 收集的大规模数据集进行语义和音调分析。我们的结果支持住宿款待的概念，其中包括核心产品和服务、补充客户服务以及我们称为“房东共享”的第三个因素。此外，该研究还深入了解了目前在 Airbnb 平台上定义住宿酒店营销的主题和修辞策略。这些调查结果可用于指导 Airbnb 房东在其房源中提供合适的信息。