Abstract Negative gossip can negatively influence the gossip target as well as the gossip receiver. Building on the “Big Two” of agency and communion and their facets of assertiveness and competence (agency) and warmth and morality (communion), we show in three studies that negative gossip based on these four types of content differentially affect targets’ and receivers’ reactions. Targets’ identity threat was particularly high after negative assertiveness and warmth gossip, their reputation threat and their negative affect were especially high after negative morality gossip. Receivers’ impressions of and negative affect toward the target were most negative after negative morality gossip. Findings are discussed with respect to the Big Two framework and with respect to the target versus receiver perspective in social cognition.

中文翻译：

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负面八卦对目标和接收者的影响。“两大”分析

摘要 负面八卦会对八卦目标和八卦接收者产生负面影响。基于能动性和交流的“两大”及其自信和能力（能动性）以及温暖和道德（交流）的方面，我们在三项研究中表明，基于这四种内容的负面八卦对目标和接收者有不同的影响'反应。目标在消极自信和温暖八卦后的身份威胁特别高，在消极道德八卦后他们的声誉威胁和消极情绪特别高。在负面道德八卦之后，接受者对目标的印象和负面影响最为负面。就两大框架以及社会认知中的目标与接收者的观点来讨论调查结果。