The main aim of this paper is to establish the hidden incidences that can improve specific aspects of beekeeper Small and Medium Enterprises (SME) innovation capabilities in Boyacá-Colombia. The methodology is focused on the use of the expertons model, adequacy coefficient and forgotten effects theory. A questionnaire of 58 items about different innovation management areas is distributed to 14 beekeeper SMEs in the area of Boyacá-Colombia. The findings suggest that there are two specific actions that can improve innovation culture. These actions are related to marketing strategies and product innovation. The innovation strategy has a significant influence on the development of an innovative culture in the beekeeper SMEs; one must have a clear orientation to the innovation objectives in the marketing strategy, which is transferred to the product. Likewise, the utility of fuzzy methods for analysis when information is limited, subjective and scarce is highlighted. Finally, this research can be useful to practitioners and academics because the findings can serve as guidelines to understanding sources and enablers of innovation. In addition, the findings show how fuzzy methods help in contending with incomplete and subjective information, highlighting the meaning of the information rather than its measurement.

本文的主要目的是确定可以提高博亚卡-哥伦比亚养蜂人中小企业 (SME) 创新能力的特定方面的隐藏事件。该方法论侧重于专家模型的使用，充分系数和遗忘效应理论。向博亚卡-哥伦比亚地区的 14 家养蜂业中小企业分发了一份包含 58 项不同创新管理领域的问卷。研究结果表明，有两个具体的行动可以改善创新文化。这些行动与营销策略和产品创新有关。创新战略对养蜂中小企业创新文化的发展具有重要影响；人们必须对营销策略中的创新目标有明确的定位，并将其转移到产品中。同样，当信息有限、主观和稀缺时，模糊方法在分析中的效用也得到了强调。最后，这项研究对从业者和学者很有用，因为研究结果可以作为理解创新来源和推动因素的指南。此外，研究结果表明模糊方法如何帮助处理不完整和主观的信息，突出信息的含义而不是其测量。