Creating a creative atmosphere (CA) is the core value of creative tourism. The purpose of this study is conceptualize a construct of CA in “creative tourism destinations,” as well as to establish a set of reliable and valid measurement tools. In Study 1, we generated initial items through in-depth interviews and content analysis. In Study 2, we collected the first sample and investigated scale factor structure through exploratory factor analysis to obtain five factors: novel atmosphere, joyful atmosphere, artistic atmosphere, hedonic atmosphere, and distinctive atmosphere. A second sample was collected in Study 3 to verify the reliability of the CA scale with confirmatory factor analysis, convergent validity, and discriminant validity. This process netted 23 items. A major contribution of this study is to develop a multidimensional scale for CA consisting of the five factors—novel atmosphere, pleasurable atmosphere, artistic atmosphere, hedonic atmosphere, and distinctive atmosphere. The results of this study can be applied as a reference measurement tool for designing creative tourism at tourist destinations.

营造创意氛围（CA）是创意旅游的核心价值。本研究的目的是在“创意旅游目的地”中概念化 CA 的构建，并建立一套可靠和有效的测量工具。在研究 1 中，我们通过深入访谈和内容分析生成了初始项目。在研究2中，我们收集了第一个样本，通过探索性因子分析研究了尺度因子结构，得到五个因子：新奇氛围、欢乐氛围、艺术氛围、享乐氛围和特色氛围。在研究 3 中收集了第二个样本，以通过验证性因素分析、收敛效度和区分效度来验证 CA 量表的可靠性。这个过程得到了 23 个项目。本研究的一个主要贡献是开发了一个由五个因素组成的 CA 多维量表——新奇氛围、愉悦氛围、艺术氛围、享乐氛围和独特氛围。本研究的结果可作为旅游目的地创意旅游设计的参考测量工具。