Purpose

This study aims to explore and describe the main enabling factors affecting the implementation of blockchain technology (BCT) in a strategic sector such as the wine industry, as well as the motivation behind this choice.

Design/methodology/approach

In light of the novelty of the phenomenon studied, a case study approach was adopted analyzing three Italian wineries. A conceptual framework, based on the dynamic capabilities, absorptive capacity and dominant logic theories, was developed. Primary and secondary data were collected.

Findings

Results show that wineries working in a highly dynamic and competitive market invest more in knowledge acquisition and internal assimilation and less in transformation and exploitation of acquired knowledge, in particular preferring to outsource the application phase of BCT. The particularity of the wine industry, indeed, demonstrates the existence of hybrid alternatives in which exploration and exploitation processes can be balanced. These findings confirm the value of the conceptual framework developed to explain how wineries implement BCT in their business.

Research limitations/implications

The present work must be considered in light of the research scope and its qualitative nature.

Practical implications

Findings suggest that the adoption of BCT depends on the wineries’ ability to invest more in effective knowledge management systems to acquire and assimilate knowledge internally and in managerial skills and dominant logic that become strategic resources that can improve their innovation performance.

Originality/value

Compared to previous studies on BCT adoption in the wine industry, this work helps us to better understand how wineries implement BCT as it focuses on their ability to acquire, manage and capitalize on the flow of knowledge, as a strategic resource, which forms the basis for creating dynamic capabilities and value. Findings are of interest to develop strategies aimed to ensure the effectiveness of this innovation in a strategic sector.

中文翻译：

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探索常见的区块链采用推动因素：以三个意大利酿酒厂为例

目的

本研究旨在探索和描述影响区块链技术（BCT）在葡萄酒行业等战略领域实施的主要促成因素，以及这一选择背后的动机。

设计/方法/方法

鉴于所研究现象的新颖性，采用案例研究方法分析了三个意大利酿酒厂。开发了基于动态能力、吸收能力和主导逻辑理论的概念框架。收集了主要和次要数据。

发现

结果表明，在高度活跃和竞争激烈的市场中工作的酿酒厂更多地投资于知识获取和内部吸收，而更少地投资于所获得知识的转化和利用，特别是更愿意将 BCT 的应用阶段外包。确实，葡萄酒行业的特殊性表明存在着可以平衡探索和开发过程的混合替代方案。这些发现证实了为解释酿酒厂如何在其业务中实施 BCT 而开发的概念框架的价值。

研究限制/影响

必须根据研究范围及其定性性质来考虑当前的工作。

实际影响

研究结果表明，BCT 的采用取决于酿酒厂是否有能力投资于有效的知识管理系统，以获取和吸收内部知识以及管理技能和主导逻辑，这些知识成为可以提高创新绩效的战略资源。

原创性/价值

与之前在葡萄酒行业采用 BCT 的研究相比，这项工作有助于我们更好地了解酒厂如何实施 BCT，因为它侧重于他们获取、管理和利用知识流动的能力，作为一种战略资源，构成了基础用于创造动态能力和价值。调查结果有助于制定旨在确保这一创新在战略部门中的有效性的战略。