Social media platforms such as Facebook and Twitter are used for social activism purposes, and TikTok is no different. We conducted 9 qualitative semi-structured interviews with social activists who recently posted their videos on TikTok to understand. This study presents an initial look into why TikTok is used by social activists, and what processes they use to carry out this work. The interviews revealed the following main patterns: (1) content creation practices are typical and expected, (2) motivation and inspiration for posting social activist content comes from a wide range of personal sources, (3) social activism has communities on TikTok that provides encouragement and discussion, (4) engagement and interaction with other activists and viewers is a crucial part of content creation as well as social activism, and (5) the main driving force behind picking TikTok over other platforms is the ability to spread messages much farther with less effort. These findings provide insight into the unique factors that TikTok brings for social activists and corroborates previous findings in understanding how social activists use social media for their purposes.

中文翻译：

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“是病毒！” -- TikTok 社会活动家的行为、实践和动机研究

Facebook 和 Twitter 等社交媒体平台用于社交活动，TikTok 也不例外。我们对最近在 TikTok 上发布视频的社会活动家进行了 9 次定性半结构化访谈，以了解他们的情况。本研究初步探讨了社会活动家为何使用 TikTok，以及他们使用哪些流程来开展这项工作。采访揭示了以下主要模式：(1) 内容创作实践是典型的和预期的，(2) 发布社会活动家内容的动机和灵感来自广泛的个人来源，(3) 社会活动家在 TikTok 上有社区，提供鼓励和讨论，(4) 与其他活动家和观众的参与和互动是内容创作和社会活动的重要组成部分，(5) 选择 TikTok 而不是其他平台的主要驱动力是能够以更少的努力将消息传播得更远。这些发现提供了对 TikTok 为社会活动家带来的独特因素的洞察，并证实了之前在了解社会活动家如何将社交媒体用于其目的方面的发现。