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Venturing for Others, Subject to Role Expectations? A Role Congruity Theory Approach to Social Venture Crowd Funding
Entrepreneurship Theory and Practice ( IF 10.5 ) Pub Date : 2021-06-17 , DOI: 10.1177/10422587211024545
Aaron H. Anglin 1 , Christopher Courtney 2 , Thomas H. Allison 1
Affiliation  

Scant attention has been paid to the differences in fundraising for social versus commercial ventures. We adopt a role congruity theory perspective to argue that because women and people of color are more congruent with role expectations attributed to social entrepreneurs, they experience better fundraising performance when raising crowdfunded capital for social ventures compared to commercial ventures. We then argue entrepreneur race heightens fundraising differences for men and women. Results indicate women experience better funding performance when funding a social versus commercial venture—an effect that is larger for women of color. Men of color experience worse performance when funding a social venture. We find no differences for White men.



中文翻译:

为他人冒险,受制于角色期望?社会风险众筹的角色一致性理论方法

人们很少关注社会企业与商业企业在筹款方面的差异。我们采用角色一致性理论的观点认为,由于女性和有色人种与社会企业家的角色期望更加一致,与商业企业相比,她们在为社会企业筹集众筹资金时获得了更好的筹款绩效。然后我们认为企业家种族加剧了男性和女性的筹款差异。结果表明,在为社会风险投资与商业风险投资时,女性获得了更好的融资绩效——这种影响对有色人种女性而言更大。有色人种在为社会风险投资时表现更差。我们发现白人没有差异。

更新日期:2021-06-17
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