ABSTRACT

India’s post-GFC digital financial inclusion project has been conveyed by an officially constructed polysemic narrative that connotes three distinctive semantic fields: (a) post-colonial Indian developmental policies; (b) post-GFC financialising neoliberal financial inclusion programmes; and (c) traditional Hindu religious values of money and wealth. By assembling a semiological conceptual toolbox from the works of Barthes, Eco, and Ricouer we analyse this specific phenomenon of polysemy in India’s financial inclusion narrative. Based on our findings we develop an argument for a connotative approach to economic discourses as a possible alternative to metonymic understanding of the relationship between language and things in studying markets, economy, and neoliberal policies.

摘要

印度的后全球金融危机数字普惠金融项目通过官方构建的多义叙述传达，该叙述包含三个不同的语义领域：(a) 后殖民时期的印度发展政策；(b) 后全球金融危机金融化新自由主义金融包容性计划；(c) 金钱和财富的传统印度教宗教价值观。通过从 Barthes、Eco 和 Ricouer 的作品中收集符号学概念工具箱，我们分析了印度金融包容性叙事中这种多义性的特殊现象。基于我们的研究结果，我们提出了一个论点，即对经济话语采取内涵式方法，作为在研究市场、经济和新自由主义政策时对语言与事物之间关系的转喻理解的可能替代方案。