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Social franchising: A systematic review
Journal of Marketing Channels Pub Date : 2018-07-03 , DOI: 10.1080/1046669x.2019.1657757
Denise M. Cumberland 1 , Benjamin C. Litalien 2
Affiliation  

Abstract Social franchising is starting to garner more interest among researchers and practitioners as a replication approach used to help address a growing array of societal issues in both developed countries and emerging economies. While there has been a proliferation of experimentation with social franchising that is occurring on the global stage, the knowledge base remains fragmented. A comprehensive review of the empirical and practitioner literature has not been done. This article fills the void by reviewing the past decade of literature and will be of interest to governments, non-governmental organizations (NGOs), philanthropists, social impact investors, corporations devoted to social goals, and other key players who support the scaling up or replication of ventures that strive to address societal ills by creating pathways to health and prosperity.

中文翻译:

社会特许经营:系统评价

摘要 社会特许经营开始引起研究人员和从业人员越来越多的兴趣,作为一种复制方法,用于帮助解决发达国家和新兴经济体中越来越多的社会问题。尽管在全球舞台上出现了大量的社会特许经营实验,但知识库仍然支离破碎。尚未对经验和从业者文献进行全面审查。本文通过回顾过去十年的文献填补了空白,对政府、非政府组织 (NGO)、慈善家、社会影响投资者、致力于社会目标的公司、
更新日期:2018-07-03
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