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Inspiration sources for Australian fast fashion design: tapping into consumer desire
Journal of Fashion Marketing and Management ( IF 4.184 ) Pub Date : 2016-05-09 , DOI: 10.1108/jfmm-12-2014-0092
Alice Payne

Purpose The research purpose was to identify both the inspiration sources used by fast fashion designers and ways the designers sort information from the sources during the product development process. Design/methodology/approach This is a qualitative study, drawing on semi-structured interviews conducted with the members of the in-house design teams of three Australian fast fashion companies. Findings Australian fast fashion designers rely on a combination of trend data, sales data, product analysis and travel for design development ideas. The designers then use the consensus and embodiment methods to interpret and synthesise information from those inspiration sources. Research limitations/implications The empirical data used in the analysis were limited by interviewing fashion designers within only three Australian companies. Originality/value This research augments knowledge of fast fashion product development, in particular designers’ methods and approaches to product design within a volatile and competitive market.

中文翻译:

澳大利亚快时尚设计的灵感来源:挖掘消费者的欲望

目的 研究目的是确定快时尚设计师使用的灵感来源以及设计师在产品开发过程中从来源中分类信息的方式。设计/方法/方法 这是一项定性研究,借鉴了对三个澳大利亚快时尚公司的内部设计团队成员进行的半结构化访谈。结果 澳大利亚快时尚设计师依靠趋势数据、销售数据、产品分析和旅行的组合来获得设计开发理念。然后,设计师使用共识和体现方法来解释和综合来自这些灵感来源的信息。研究局限性/影响 分析中使用的经验数据仅限于采访了三家澳大利亚公司的时装设计师。
更新日期:2016-05-09
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