Purpose – The purpose of this paper is to understand Eco-Apparel consumption behavior in consumers who care about the environment. Design/methodology/approach – A snowball sampling technique was used to recruit 16 participants for in-depth interviews. Findings – Two attitude-behavior gaps existed: the gap between environmental attitude and Eco-Apparel purchasing behavior; and the gap between Eco-Apparel attitude and Eco-Apparel purchasing behavior. There were two connections: product and emotional benefits leaded to Eco-Apparel purchasing behavior; and personal cost benefits, emotional benefits, and economic considerations leaded to Eco-Apparel using and disposing behavior. These gaps and connections suggested participants have certain standards regarding Eco-Apparel consumption. First, the standard of purchasing Eco-Apparel was the same as regular apparel. Second, participants did not want to expend much effort. Third, for some participants, emotional benefits (e.g. fun, good feeling, satisfaction) were ...

中文翻译：

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了解生态服装中的态度-行为差距和利益-行为联系

目的——本文的目的是了解关心环境的消费者的生态服装消费行为。设计/方法/方法——使用滚雪球抽样技术招募 16 名参与者进行深入访谈。调查结果——存在两种态度行为差距：环境态度和生态服装购买行为之间的差距；以及生态服装态度与生态服装购买行为之间的差距。有两个联系：产品和情感利益导致了生态服装购买行为；个人成本收益、情感收益和经济考虑导致了生态服装的使用和处置行为。这些差距和联系表明参与者对生态服装消费有一定的标准。第一的，购买环保服装的标准与普通服装相同。其次，参与者不想花费太多精力。第三，对于一些参与者来说，情感上的好处（例如乐趣、良好的感觉、满足感）是……