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Male apparel disposal: case study of consignment versus donation
Journal of Fashion Marketing and Management ( IF 4.184 ) Pub Date : 2017-05-08 , DOI: 10.1108/jfmm-11-2016-0105
Jenna M. Bubna 1 , Pamela Norum 1
Affiliation  

Purpose The purpose of this paper is to understand the apparel disposal process and explore, specifically, male disposal through consignment vs donation disposal modes. This study hopes to uncover not only the process but the influences that motivate these behaviors. Design/methodology/approach Observations at two sites included conversational interviews with employees as well as consumers disposing apparel through these sites. Collection took place over two months with 26 interviews taking place. Findings Themes of seasonal change and financial incentive suggest the use of consignment as a separate process for consumers from donation. Consignment suggested value, while donation was viewed as a habit. Research limitations/implications Previous research as well as the findings of this study suggest that apparel donation is similar across genders. They also suggest that consignment is viewed by male consumers as a separate action from donation. Originality/value Little to no research has been conducted to understand male apparel disposal, studies on disposal has focused primarily on college-aged females (i.e. Morgan and Birtwistle, 2009). This study adds to a limited body of work to understand the differences and very possible similarities across genders in this behavior.

中文翻译:

男性服装处理:寄售与捐赠的案例研究

目的本文的目的是了解服装处理过程,并特别探讨通过寄售与捐赠处理模式的男性处理。这项研究不仅希望揭示激发这些行为的过程,还希望揭示其影响因素。设计/方法/方法 对两个站点的观察包括与员工以及通过这些站点处理服装的消费者的对话式访谈。收集进行了两个多月,共进行了 26 次采访。调查结果 季节性变化和经济激励的主题建议将寄售作为消费者与捐赠分开的一个过程。寄售建议价值,而捐赠被视为一种习惯。研究局限性/影响 先前的研究以及本研究的结果表明,不同性别的服装捐赠是相似的。他们还建议男性消费者将寄售视为与捐赠不同的行为。原创性/价值 几乎没有对男性服装处理进行过研究,关于处理的研究主要集中在大学年龄的女性身上(即 Morgan 和 Birtwistle,2009 年)。这项研究增加了有限的工作,以了解性别在这种行为中的差异和非常可能的相似之处。
更新日期:2017-05-08
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