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Sustainability practices and web-based communication
Journal of Fashion Marketing and Management ( IF 4.184 ) Pub Date : 2016-03-14 , DOI: 10.1108/jfmm-07-2015-0061
Alessandro Da Giau , Laura Macchion , Federico Caniato , Maria Caridi , Pamela Danese , Rinaldo Rinaldi , Andrea Vinelli

Purpose – The purpose of this paper is to examine which environmental and social sustainability practices companies in the Italian fashion industry adopt and how these companies communicate their sustainability commitment through their corporate websites. Design/methodology/approach – The multiple case studies approach was selected and the practices of 12 companies in the Italian fashion industry were investigated. Findings – The findings showed that four different approaches in the field of sustainability practices and web-based communication are available within the Italian fashion industry (i.e. low commitment, high commitment, low disclosure, high marketing) by highlighting the alignment (i.e. fit or misfit) among these dimensions and by discussing the practices as well as the drivers/barriers of each approach. Originality/value – The paper contributes to the literature by deepening the understanding of both the environmental and social dimensions of the sustainability issue. Moreover, the work invest...

中文翻译:

可持续性实践和基于网络的交流

目的——本文的目的是研究意大利时装业公司采用哪些环境和社会可持续发展实践,以及这些公司如何通过其公司网站传达其可持续发展承诺。设计/方法/方法——选择了多案例研究方法,并对意大利时尚行业的 12 家公司的做法进行了调查。调查结果——调查结果表明,意大利时尚行业在可持续性实践和基于网络的交流领域有四种不同的方法(即低承诺、高承诺、低披露、高营销),通过突出一致性(即合身或不合身) ) 在这些维度之间,并通过讨论每种方法的实践以及驱动因素/障碍。原创性/价值——这篇论文通过加深对可持续性问题的环境和社会维度的理解,为文献做出了贡献。此外,工作投资...
更新日期:2016-03-14
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