ABSTRACT In the 1990s, there was a change in capitalist thinking on environmental issues in many global settings, which materialised in what has been termed corporate environmentalism. Beginning with a history of the moulded fibre egg tray and one of its primary manufacturers, this is a case study of how corporate environmentalism came about and was enacted as a confluence of corporate priorities, environmental concerns, production processes, materials, and the development of new measuring tools. Unlike the many environmental history studies that emphasise the role of NGOs and policy developments, this study begins in the business world. More specifically, it is based in the making of environmental knowledge in the form of life cycle assessments and environmental accounts and in the environmental reframing of materials like moulded pulp and plastic. In this way it is the story of how it became reasonable for a manufacturer of egg trays to choose the slogan, ‘Choose Fibre. Save Nature’.

中文翻译：

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蛋托视角下的知识创造与企业环保主义

摘要 在 1990 年代，资本主义在许多全球环境中对环境问题的思考发生了变化，这在所谓的企业环保主义中得以体现。从模制纤维蛋托及其主要制造商之一的历史开始，这是一个案例研究，说明企业环保主义如何产生并作为企业优先事项、环境问题、生产流程、材料和发展的汇合而制定的新的测量工具。与许多强调非政府组织作用和政策发展的环境史研究不同，这项研究始于商业世界。进一步来说，它以生命周期评估和环境账户的形式产生环境知识，以及模塑纸浆和塑料等材料的环境重构。通过这种方式，故事讲述了蛋托制造商选择“选择纤维”这一口号是如何变得合理的。拯救自然”。