ABSTRACT Neoliberal conservation encompasses initiatives and measures depending upon market mechanisms to achieve conservation objectives. Such mechanisms have transformed aspects of nature and its care into commodities to produce a ‘green economy’ as the basis of conservation and sustainable development. Although many such programmes have been subjected to critical analysis, their role in environmental education has received far less attention. This article focuses on how environmental education efforts are conceptualised and operationalised by Rare, a transnational conservation organisation whose approach exemplifies neoliberal objectives through using ‘social marketing’ tactics in its Pride campaigns in order to ‘sell’ conservation values via a network of local partners managing these campaigns. As a case study, we concentrate on the Pride campaign conducted in two villages bordering the Lamandau River Wildlife Reserve in Central Kalimantan, evaluating its claims to success in redirecting local farmers away from use of fire in land clearing for swidden agriculture and oil palm cultivation. We conclude that Rare's focus on transforming individuals’ motivations and behaviours, in line with neoliberal environmentality, fails to address the barriers to conservation stemming from the structural drivers in the larger political economic context.

中文翻译：

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印度尼西亚加里曼丹中部的新自由主义保护

摘要 新自由主义保护包括依赖市场机制实现保护目标的倡议和措施。这种机制已经将自然及其关怀的各个方面转化为商品，以产生作为保护和可持续发展基础的“绿色经济”。尽管许多此类项目都经过了批判性分析，但它们在环境教育中的作用却很少受到关注。本文重点介绍 Rare 如何概念化和实施环境教育工作，Rare 是一家跨国保护组织，其方法通过在其骄傲活动中使用“社会营销”策略来体现新自由主义目标，以便通过当地合作伙伴管理的网络“出售”保护价值。这些活动。作为案例研究，我们专注于在与加里曼丹中部拉曼道河野生动物保护区接壤的两个村庄开展的骄傲运动，评估其成功地将当地农民重新引导远离使用火来清理土地以进行轮作农业和油棕种植的成功。我们得出的结论是，Rare 专注于改变个人的动机和行为，符合新自由主义的环境，未能解决更大政治经济背景下结构性驱动因素造成的保护障碍。