ABSTRACT

The authors analyze the publication record of Jagdish Sheth to grasp his impact. As of January 2019, Sheth’s total Google citations were over 44,000. Analysis suggests that Sheth’s impact is deep, with two publications having over 6,000 citations each. Yet, his breadth is impressive, spanning at least 20 independent topics. His h-factor is over 80, with 10 publications with over 1,000 cites each. His topics range from buyer behavior, customer behavior, relationship marketing, and consumption values, to innovation, emerging markets, sustainability, value creation, marketing reform, and web marketing. Surprisingly, relationship marketing (not buyer behavior) is his top cited topic.

摘要

作者分析了 Jagdish Sheth 的出版记录，以了解他的影响。截至 2019 年 1 月，Sheth 的谷歌总引用次数超过 44,000。分析表明，Sheth 的影响是深远的，两本出版物的引用次数均超过 6,000 次。然而，他的广度令人印象深刻，跨越至少 20 个独立主题。他的 h 因子超过 80，发表了 10 篇论文，每篇被引用超过 1,000 次。他的主题范围从买家行为、客户行为、关系营销和消费价值，到创新、新兴市场、可持续性、价值创造、营销改革和网络营销。令人惊讶的是，关系营销（而不是买家行为）是他引用最多的话题。