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Citizen Coproduction and Social Media Communication: Delivering a Municipal Government’s Urban Services through Digital Participation
Administrative Sciences Pub Date : 2021-06-15 , DOI: 10.3390/admsci11020059
Wonhyuk Cho , Winda Dwi Melisa

This study investigated how social media is used by a municipal government agency for communication of citizen coproduction initiatives, through social media content analysis of the government’s official Twitter account. This article identified that the dominant form of social media coproduction in the Bandung municipal government in Indonesia is government-to-citizen (G2C) interaction, focused primarily on informing and nudging (86.62%) citizens, as well as some limited elements of citizen-to-government (C2G) communication, such as citizen sourcing and citizen reporting (8.96%). The municipal government uses various visual tools on Twitter to disseminate G2C information and convey its messages. Regarding the phase of the service cycle, this study found that the majority of social media communications are related to co-assessment (52.26%) and co-designing (42.24%), with a limited number of tweets about co-delivery (3.25%). Based on these findings, this article discusses the shifting relationship between government and citizens brought on by the adoption of this social media platform in its service delivery arrangement.

中文翻译:

公民合作生产和社交媒体传播:通过数字参与提供市政府的城市服务

本研究通过对政府官方 Twitter 帐户的社交媒体内容分析,调查了市政府机构如何使用社交媒体来传达公民共同生产计划。本文确定了印度尼西亚万隆市政府社交媒体合作的主要形式是政府对公民 (G2C) 的互动,主要侧重于通知和推动 (86.62%) 公民,以及公民的一些有限元素——政府 (C2G) 沟通,例如公民采购和公民报告 (8.96%)。市政府在 Twitter 上使用各种视觉工具来传播 G2C 信息并传达其信息。关于服务周期的阶段,本研究发现大多数社交媒体传播与共同评估有关 (52. 26%) 和共同设计 (42.24%),关于共同交付的推文数量有限 (3.25%)。基于这些发现,本文讨论了在其服务提供安排中采用该社交媒体平台所带来的政府与公民之间关系的转变。
更新日期:2021-06-15
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