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Antecedents and consequences of corporate social responsibility: a meta-analysis
Journal of Social Marketing ( IF 4.115 ) Pub Date : 2021-06-16 , DOI: 10.1108/jsocm-08-2020-0157
Fernando de Oliveira Santini , Wagner Junior Ladeira , Marlon Dalmoro , Celso Augusto de Matos

Purpose

This study aims to consolidate finds about corporate social responsibility (CSR) by conducting a meta-analysis. CSR is a topic present in both academic and practitioner discussions. Research has been conducted in different countries and contexts, using diverse methodological approaches. Consequently, there are different views about CSR and conflicting results.

Design/methodology/approach

This paper conducted a meta-analysis to analyse the constructs that are antecedents and consequences of CSR. This paper has also tested the moderating effects of theoretical, methodological and economic variables. The data analysis involved 66 studies, which generated 385 observations and an accumulated sample of 19,817 respondents.

Findings

The findings indicate that environmental concerns, market orientation and stakeholder pressure are the most relevant CSR antecedents. On the other hand, CSR has the strongest effects on organisational commitment, non-financial performance and customer purchasing intention. Also, firm size and cultural orientation were partially significant moderators on the relationships between organisational commitment, CSR and financial performance.

Originality/value

The meta-analytical approach allows for more accurate effect size estimations for each relationship analysed, as the meta-analytic method jointly evaluates the results produced by a great variety of studies performed in different contexts, making it possible to draw more accurate conclusions.



中文翻译:

企业社会责任的前因后果:元分析

目的

本研究旨在通过元分析来巩固有关企业社会责任 (CSR) 的发现。CSR 是学术界和从业者讨论中都存在的一个话题。研究已经在不同的国家和背景下进行,使用不同的方法。因此,对企业社会责任存在不同的看法和相互矛盾的结果。

设计/方法/方法

本文进行了荟萃分析,以分析企业社会责任的前因和后果。本文还测试了理论、方法和经济变量的调节作用。数据分析涉及 66 项研究,产生了 385 个观察结果和 19,817 名受访者的累积样本。

发现

调查结果表明,环境问题、市场导向和利益相关者压力是最相关的 CSR 前因。另一方面,企业社会责任对组织承诺、非财务绩效和客户购买意愿的影响最强。此外,公司规模和文化取向是组织承诺、企业社会责任和财务绩效之间关系的部分重要调节因素。

原创性/价值

元分析方法允许对所分析的每个关系进行更准确的效应量估计,因为元分析方法联合评估在不同背景下进行的各种研究产生的结果,从而可以得出更准确的结论。

更新日期:2021-07-23
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