Abstract The paper presents a novel approach for the valuation of trademark protection using maintenance and renewal decision data. In particular, historical information on trademark fees was used to estimate an optimal decision model for trademark valuation (Schankerman 1998). Furthermore, the paper analyses a trademark's value determinants and introduces a composite value index, following the methodology proposed by Lanjouw and Schankerman (2004). This index combines fifteen distinct indicators regarding a mark's activity and protection breadth and filing and procedural aspects. More broadly, this paper contributes to the IP literature on devising timely indicators of innovative activities.

中文翻译：

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商标指标综合价值指数

摘要 本文提出了一种使用维持和续展决策数据评估商标保护的新方法。特别是，商标费用的历史信息被用来估计商标估值的最佳决策模型（Schankerman 1998）。此外，本文按照 Lanjouw 和 Schankerman（2004 年）提出的方法，分析了商标的价值决定因素并引入了综合价值指数。该指数结合了关于商标活动和保护广度以及申请和程序方面的 15 项不同指标。更广泛地说，本文为有关设计创新活动及时指标的知识产权文献做出了贡献。