With the changes in the world we live in, the conditions for learning change. Children and adolescents have access to orientation opportunities in the media, which they can approach independently. Digital environments call for a rethinking of educational theory and teaching practice in terms of content and didactics. In the contexts of YouTube and Instagram, Influencing has developed as a new factor in market, opinion and personality formation. In order to understand peer learning on social media, two classical learning theories can be applied. In the context of communication science and media pedagogy, influencing is based on an update of the conception of parasocial relationship. Technological aspects have to be taken into account. The article concludes with a media pedagogical assessment and religious pedagogical perspectives for educational practice and research.

中文翻译：

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'影响' – ein Modell 宗教信仰 reflektierten Handelns？

随着我们生活的世界发生变化，学习的条件也在发生变化。儿童和青少年可以通过媒体获得定向机会，他们可以独立接触这些机会。数字环境要求在内容和教学法方面重新思考教育理论和教学实践。在 YouTube 和 Instagram 的背景下，影响力已发展成为市场、意见和个性形成的新因素。为了理解社交媒体上的同伴学习，可以应用两种经典的学习理论。在传播科学和媒体教育学的背景下，影响是基于准社会关系概念的更新。必须考虑技术方面。