The core of brand citizenship behavior (BCB) is to find ways to improve a brand's standing in the market. The suggested model has two sides, the internal side is focused on organizational inputs th...

中文翻译：

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民办高等教育机构品牌公民行为的前因后果

品牌公民行为（BCB）的核心是寻找提高品牌在市场中的地位的方法。建议的模型有两个方面，内部方面侧重于组织投入......