ABSTRACT

This study explores visitors' experiences, post-visit attitudes, and benefits in relation to dark tourism destinations. A total of 464 responses were collected at seismic memorial sites, and the responses were grouped into different clusters by their motivations using hierarchical cluster analysis. The study results indicate that motivations for visiting dark tourism sites significantly affect tourists’ experiences and positive post-visit intentions and are mainly related to tourists’ demographic characteristics (e.g., nationality and traveling pattern). The findings advance our understanding and insights on tourists’ motivations for visiting dark tourism sites, enabling organizers and marketers to better manage and develop attractive dark tourism destinations.

摘要

本研究探讨了游客的体验、访问后的态度以及与黑暗旅游目的地相关的好处。在地震纪念场所共收集了 464 条响应，并使用层次聚类分析将响应按其动机分组到不同的集群中。研究结果表明，访问黑暗旅游景点的动机显着影响游客的体验和积极的访问后意愿，主要与游客的人口特征（如国籍和旅行模式）有关。这些发现促进了我们对游客访问黑暗旅游景点动机的理解和洞察，使组织者和营销人员能够更好地管理和开发有吸引力的黑暗旅游目的地。