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Nominal effect vs actual effect: overconfidence in a consignment omnichannel
Electronic Commerce Research ( IF 3.462 ) Pub Date : 2021-06-14 , DOI: 10.1007/s10660-021-09493-w
Zhisong Chen , Chaonan Tang , Jianhui Peng

The overconfident behavior brings about serious decision biases to the consignment omnichannel, which will invariably lead to false prosperity and poor actual performance eventually. This paper tries to explore the nominal and actual effects and corresponding countermeasures of overconfident behavior issues in a consignment omnichannel through game-theoretical modelling and numerical and sensitivity analyses. The research results show that: (1) from the perspective of nominal effect, the full-overconfidence scenario performs best among all three scenarios. (2) from the perspective of actual effect, the non-overconfidence scenario performs best among all three scenarios. (3) reducing the degree of overconfidence will improve the actual operational performance of the consignment omnichannel.



中文翻译:

名义效应与实际效应:对寄售全渠道过度自信

过度自信的行为给寄售全渠道带来了严重的决策偏差,最终不可避免地导致虚假繁荣和糟糕的实际表现。本文试图通过博弈论建模以及数值和敏感性分析,探讨寄售全渠道中过度自信行为问题的名义和实际影响以及相应的对策。研究结果表明:(1)从名义效应来看,完全过度自信情景在三种情景中表现最好。(2)从实际效果来看,非过度自信情景在三种情景中表现最好。(3)降低过度自信的程度,将提升寄售全渠道的实际运营绩效。

更新日期:2021-06-14
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