This paper is based on an exploratory study and presents the unique perspectives of three award-winning vintners and their views of luxury wine tourism experiences in an island setting. The luxury segment of the wine industry has experienced steady growth yet understanding of new-world vintner perspectives and motivation for luxury wine production is missing. Strategies used by the vintners include an emphasis on the spiritual dimensions of a vineyard visit, and the maximisation of location, terroir, and scenic views. Key to the strategies was the realisation that customers are first and foremost in the creation of luxury wine tourism experiences.

中文翻译：

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新世界奢华葡萄酒旅游体验的思考：三个怀赫科岛酒商

本文基于探索性研究，介绍了三位获奖葡萄酒商的独特视角以及他们对岛屿环境中的豪华葡萄酒旅游体验的看法。葡萄酒行业的奢侈品部分经历了稳定增长，但缺乏对新世界葡萄酒商的观点和豪华葡萄酒生产动机的理解。葡萄酒商使用的策略包括强调葡萄园参观的精神层面，以及最大限度地利用位置、风土和风景。这些策略的关键是认识到客户是创造豪华葡萄酒旅游体验的首要任务。