ABSTRACT With an increasingly financialized real estate industry now becoming manifest on a global scale, there has also emerged an ever-increasing tendency for the circulation of images used in its promotion, including lifestyle magazines, on-line adverts and on-street hoardings. In drawing upon Dublin as a case study, and with a particular focus upon stylized hoardings surrounding new urban developments, this paper analyses the relationship between the production of urban space and image-making strategies. The paper emphasizes the relationship between the hoardings and associated promotional material and the distinctive spatial attributes in demarcating meanings. It is here argued that the hoardings represent a further internalization of entrepreneurial logics in reshaping urban space. This is illustrated through a number of identified trends that draw upon notions of the ‘local’ and ‘global’, while also projecting an imagined future and simultaneously celebrating the past of the city. Although always open to negotiation and disruption, ultimately, the effect of stylized hoardings in the production of urban space is to reinforce the dominance of the real estate industry in the city.

中文翻译：

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形象流通、发展囤积与城市变迁新策略

摘要 随着日益金融化的房地产行业在全球范围内逐渐显现，其宣传中使用的图像传播也出现了不断增加的趋势，包括生活方式杂志、在线广告和街头广告。本文以都柏林为例，特别关注围绕新城市发展的程式化围板，分析了城市空间的生产与形象制作策略之间的关系。本文强调了围板和相关宣传材料之间的关系，以及在划分意义方面的独特空间属性。这里认为，围板代表了重塑城市空间的创业逻辑的进一步内化。这通过一些已确定的趋势来说明，这些趋势借鉴了“本地”和“全球”的概念，同时也预测了想象的未来，同时庆祝了这座城市的过去。尽管总是对谈判和破坏持开放态度，但最终，程式化的围板在城市空间生产中的作用是加强了房地产行业在城市中的主导地位。