This essay examines the polarizing politics of the 2014 Sochi Winter Olympics. I analyse the function of soft-power diplomacy in the design of the opening ceremony in relation to the international controversy around these games over the repression of civil and human rights. The Sochi Olympics became a lightning rod inciting pro-Western democratic protests against and Russian neo-national support for President Vladimir V. Putin's cultural reform programme. I argue that the Sochi stage was the opening scene of a much larger cultural propaganda campaign reflecting the government's move to boost a conservative world view. Sochi's spectacle mediated a reform strategy designed to reinvent Russian identity and restore Russia's global status. For contrast, I look back to the opening ceremony of the 1980 Moscow Summer Olympics and its vision of Soviet society in order to highlight the changing contexts in which soft power underscores broader objectives in geocultural politics.

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上演2014年索契奥运会：地缘文化政治在奥运会开幕式上的软实力

本文探讨了 2014 年索契冬奥会的两极分化政治。我分析了软实力外交在开幕式设计中的作用，以及围绕这些游戏对公民权利和人权的压制的国际争议。索契奥运会成为了一个避雷针，引发了亲西方民主抗议和俄罗斯新民族对总统弗拉基米尔·V·普京的文化改革计划的支持。我认为，索契舞台是一场规模更大的文化宣传活动的开场，反映了政府推动保守世界观的举措。索契的奇观促成了一项旨在重塑俄罗斯身份和恢复俄罗斯全球地位的改革战略。为了对比，