Although the value-of-time and willingness-to-pay are critical measures in a broad range of public transport policy and planning applications, they cannot be measured directly. The purpose of the present research is the estimation of these measures in Thessaloniki, where a pilot mobility scheme inspired by the concept of sharing economy is implemented. The pilot focuses on reducing the commuting trips to the city centre, aggregating as much as possible the origins-destinations and the timetables, by using a taxi sharing service. A questionnaire including a stated-preference experiment has been developed and delivered to a random sample of 90 people. Discrete choice models are developed within a methodological framework and VOT has been estimated through the estimated coefficients. For the estimation of WTP, the Price Sensitivity Model is used based on two samples consisted of the pilot service's users at the beginning and at the end of the pilot period. The model results in a range of acceptable prices from 2.00 to 3.50€ for the both samples supporting the long-term sustainability of the taxi-sharing service.

尽管时间价值和支付意愿是广泛的公共交通政策和规划应用中的关键指标，但它们无法直接衡量。本研究的目的是对塞萨洛尼基的这些措施进行评估，在那里实施了受共享经济概念启发的试点流动计划。该试点的重点是减少到市中心的通勤旅行，通过使用出租车共享服务，尽可能多地汇总出发地和目的地和时间表。一份包括陈述偏好实验的问卷已经被开发出来并交付给 90 人的随机样本。离散选择模型是在方法论框架内开发的，并且通过估计系数估计了 VOT。对于 WTP 的估计，价格敏感度模型基于两个样本，即试点服务开始和结束时的用户。对于支持出租车共享服务的长期可持续性的两个样本，该模型得出的可接受价格范围为 2.00 到 3.50 欧元。