ABSTRACT This article explores the legal and ethical implications of big data’s pursuit of human ‘digital thought clones’. It identifies various types of digital clones that have been developed and demonstrates how the pursuit of more accurate personalised consumer data for micro-targeting leads to the evolution of digital thought clones. The article explains the business case for digital thought clones and how this is the commercial Holy Grail for profit-seeking big data and advertisers, who have commoditised predictions of digital behaviour data. Given big data’s industrial-scale data mining and relentless commercialisation of all types of human data, this article identifies some types of protections but argues that more jurisdictions urgently need to enact legislation similar to the General Data Protection Regulation in Europe to protect people against unscrupulous and harmful uses of their data and the unauthorised development and use of digital thought clones.

中文翻译：

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人类数字思维克隆：大数据人工智能的圣杯

摘要 本文探讨了大数据追求人类“数字思想克隆”的法律和伦理影响。它确定了已开发的各种类型的数字克隆，并展示了追求更准确的个性化消费者数据以进行微定位如何导致数字思维克隆的演变。这篇文章解释了数字思想克隆的商业案例，以及这如何成为寻求利润的大数据和广告商的商业圣杯，他们将数字行为数据的预测商品化。鉴于大数据的工业规模数据挖掘和各类人类数据的无情商业化，