Purpose

This paper aims to introduce the background with the theme issue question: How is the hospitality and tourism industry in India responding to the dynamic digital era?

Design/methodology/approach

The paper has discussed the importance of digital technologies and its scope in customer engagement and marketing of hospitality and tourism products; nevertheless, it also identifies the role of human touch and traditional marketing by suggesting the appropriate mix. This paper has examined the role of influencers and online reviews in impacting the purchase tech decisions related to travel and tourism.

Findings

This paper highlights the current digital trends in hospitality and tourism of India and highlights the contribution of authors toward the strategic question.

Practical implications

The theme issues draw extensively from industry leaders, digital agencies, restaurant owners and tech consumers to offer relevant and varied perspectives.

Originality/value

India is making significant progress in the adoption of digital technologies; yet, there is limited research in providing insights and barriers about hospitality and tourism services. This theme issue will identify the untapped potential and issues with respect to the Indian context.

中文翻译：

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印度的酒店和旅游业如何应对充满活力的数字时代？

目的

本文旨在通过主题问题来介绍背景：印度的酒店和旅游业如何应对动态的数字时代？

设计/方法/方法

本文讨论了数字技术的重要性及其在酒店和旅游产品的客户参与和营销中的范围；尽管如此，它还通过建议适当的组合来确定人性化和传统营销的作用。本文研究了影响者和在线评论在影响与旅行和旅游相关的购买技术决策方面的作用。

发现

本文重点介绍了印度酒店和旅游业当前的数字趋势，并重点介绍了作者对战略问题的贡献。

实际影响

主题问题广泛地来自行业领导者、数字机构、餐馆老板和科技消费者，以提供相关且多样化的观点。

原创性/价值

印度在采用数字技术方面取得了重大进展；然而，在提供有关酒店和旅游服务的见解和障碍方面的研究有限。这个主题问题将确定与印度背景相关的未开发潜力和问题。