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Purposeful play: exploring a bar-based, anti-tobacco intervention for young adults
Drugs: Education, Prevention and Policy ( IF 2.007 ) Pub Date : 2021-06-07 , DOI: 10.1080/09687637.2021.1932753
Julia McQuoid 1, 2 , Helen Keane 3 , Pamela M. Ling 4
Affiliation  

Abstract

Social smoking is increasingly prevalent among young Americans and often takes place in nightlife social settings. Yet, few smoking interventions are embedded in these settings. This paper focuses on space, embodiment, and practice to explore young adults’ experiences of COMMUNE, a bar-based anti-tobacco intervention for ‘Hipster’ young adults; a group with shared aesthetics and interests, and high smoking rates. We conducted in-depth interviews (n = 21) with young adults involved with COMMUNE (event organizers, artists/brand ambassadors, event attendees) and observed two COMMUNE events. We analyzed the data thematically and identified three prominent affective registers: (1) ‘Fun and flow’—Messaging did not disrupt essential elements of nightlife assemblages; (2) ‘Openness and receptivity’—Playful bar settings encouraged openness and receptivity, allowing event attendees to learn about COMMUNE without feeling taught or patronized; and (3) ‘Belonging and purpose’—Events focused on an external adversary (Big Tobacco) rather than individual smoking behavior and offered a role in supporting community. This anti-tobacco intervention leveraged the capacity-enhancing elements of nightlife settings where social smoking often takes place and emphasized access to a desired experience rather than the loss of smoking. More playful, capacity-enhancing approaches can engage with smoking and other health-related behaviors.

  • Highlights
  • Young adult social smoking is often practiced in nightlife settings

  • Few smoking interventions are embedded in nightlife settings

  • We explored young adults’ experiences of a bar-based, anti-tobacco intervention

  • Fun, flow, openness, receptivity, belonging, and purpose were prominent

  • Smoking interventions can offer playful, capacity-enhancing experiences



中文翻译:

有目的的游戏:探索针对年轻人的基于酒吧的反烟草干预措施

摘要

社交吸烟在年轻的美国人中越来越普遍,并且经常发生在夜生活社交场所。然而,这些环境中很少有吸烟干预措施。本文着重于空间、体现和实践来探索年轻人对 COMMUNE 的体验,这是一种针对“时髦”年轻人的基于酒吧的反烟草干预措施;一个有着共同审美和兴趣、吸烟率高的群体。我们进行了深度访谈(n = 21) 与参与 COMMUNE 的年轻人(活动组织者、艺术家/品牌大使、活动参与者)一起观察了两个 COMMUNE 活动。我们对数据进行了主题分析并确定了三个突出的情感记录:(1)“乐趣和流动”——消息传递不会破坏夜生活组合的基本要素;(2) “开放性和接受性”——有趣的酒吧设置鼓励开放性和接受性,让活动参与者了解 COMMUNE 而不会感到受教或受宠;(3) “归属感和目的”——关注外部对手(大烟草公司)而不是个人吸烟行为的事件,并在支持社区方面发挥作用。这种反烟草干预利用了夜生活环境中经常发生社交吸烟的能力增强元素,并强调获得所需体验而不是戒烟。更有趣、增强能力的方法可以与吸烟和其他与健康有关的行为进行互动。

  • 强调
  • 年轻成人社交吸烟经常在夜生活环境中进行

  • 夜生活环境中很少有吸烟干预措施

  • 我们探讨了年轻人对基于酒吧的反烟草干预的体验

  • 乐趣、流动、开放、接受、归属感和目的是突出的

  • 吸烟干预可以提供有趣的、增强能力的体验

更新日期:2021-06-07
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