Purpose

The heterotopia is frequently portrayed as a third space in organization studies, characterized by its flexibility and receptivity to innovation. Rural entrepreneurship, embodied in the heterotopic space of community-based enterprises (CBEs), is a key concept in emerging economies. Understanding the CBE’s economic and social dynamics is vital for the genesis of entrepreneurship in these spaces, for regional development and for national economies. This paper aims to deep dive into the group dynamics of Villa Ahumada (VA), a well-known subspace located close to the Mexico–USA border, which, despite its market potential, has not been able to support the collectivization required of a CBE.

Design/methodology/approach

Under a case study design, four deep interviews were conducted, which explore the stories of entrepreneurship in VA and analyze the rich narrative accounts of the participants. Narratives offer opportunities for extending the current conceptualizations of entrepreneurship and its processes.

Findings

This paper opens a conversation about the negative aspects of heterotopias, especially with regards to entrepreneurship. Much literature has been devoted to the power of rural communities and peasant villages as fertile places for entrepreneurship. They emphasize the role of entrepreneurial culture and governmental support as almost guarantors of entrepreneurial success. This narrative provides one reason for entrepreneurial failure: the deviant heterotopia. Despite government policy that favored collective entrepreneurial efforts, and despite a vibrant underground entrepreneurship culture combined with a valuable brand, entrepreneurship in VA was dead before it started.

Originality/value

Rural entrepreneurship should be a multidimensional phenomenon focusing upon entrepreneurship, context, group dynamics and social capital; but it has not been interpreted from the perspective of a heterotopia or paratopia.

中文翻译：

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异托邦中的失败创业：阿胡马达别墅的故事

目的

异托邦经常被描述为组织研究中的第三空间，其特点是其灵活性和对创新的接受度。农村创业，体现在社区企业（CBE）的异位空间中，是新兴经济体的一个关键概念。了解 CBE 的经济和社会动态对于这些领域的创业起源、区域发展和国民经济至关重要。本文旨在深入研究 Villa Ahumada (VA) 的群体动态，这是一个位于墨西哥-美国边境附近的著名子空间，尽管具有市场潜力，但仍无法支持 CBE 所需的集体化.

设计/方法/方法

在案例研究设计下，进行了四次深度访谈，探讨了弗吉尼亚州的创业故事，并分析了参与者丰富的叙述性叙述。叙事为扩展当前的创业概念及其过程提供了机会。

发现

本文开启了关于异托邦消极方面的对话，尤其是在创业方面。许多文献都致力于将农村社区和农村作为创业的沃土的力量。他们强调创业文化和政府支持的作用，几乎是创业成功的保证。这种叙述为创业失败提供了一个原因：离经叛道的异托邦。尽管政府有利于集体创业的政策，尽管充满活力的地下创业文化与有价值的品牌相结合，但弗吉尼亚州的创业在开始之前就已经死亡。

原创性/价值

农村创业应该是一个关注创业、背景、群体动力和社会资本的多维现象；但它并没有从异托邦或异托邦的角度来解释。