ABSTRACT

Mobile phones are now used ubiquitously in everyday life around the world. However, using mobile devices for learning activities (i.e. m-learning) is not as popular as initially expected. This study explores the factors that affect m-learning apps acceptance among mobile phone users and investigates how personality, readiness, and motivation contribute to m-learning acceptance. The results of partial least squares analysis (PLS) with 297 valid samples indicate that conscientiousness and m-learning readiness are critical antecedents of intrinsic motivation and extrinsic motivation, with both motivations affecting intention to use m-learning app systems significantly and positively. Finally, theoretical and managerial implications are presented based on this study’s interesting findings.

摘要

如今，手机在世界各地的日常生活中无处不在。然而，使用移动设备进行学习活动（即移动学习）并不像最初预期的那样流行。本研究探讨了影响手机用户接受移动学习应用程序的因素，并调查了个性、准备度和动机如何影响移动学习接受度。对 297 个有效样本的偏最小二乘分析 (PLS) 结果表明，责任心和移动学习准备度是内在动机和外在动机的关键前提，这两种动机都会显着且积极地影响使用移动学习应用系统的意愿。最后，根据本研究有趣的发现提出了理论和管理意义。