ABSTRACT

Event tourism is a rapidly growing phenomenon. Increasing numbers of events are being attended by international travellers. In this paper, we use mobile positioning data (call detail records (CDR)) to focus on visits made to Estonia over the period 2006–2013. The aim is to compare the characteristics of visits to megastar concerts with visits to other events (entertainment events, festivals, and sporting events) and regular visits. The dataset consists of 853,013 visits by 497,038 visitors. The results show a correlation between the distance travelled by an individual and the likelihood of attending a megastar concert. Visitors to megastar concerts are more likely to come from neighbouring countries and to spend less time in a destination than visitors to other events or regular visitors. The geography of visits to megastar concerts differs from that of other types of visits; on average, visitors to megastar concerts travel less within Estonia than other groups of visitors. These results indicate that the hosting of this type of event helps to diversify the supply of tourism in Estonia. It is also clear that mobile positioning data are a valuable source in studies of event tourism.

摘要

活动旅游是一种快速增长的现象。越来越多的国际游客正在参加活动。在本文中，我们使用移动定位数据（呼叫详细记录 (CDR)）来关注 2006-2013 年期间对爱沙尼亚的访问。目的是比较参观巨星音乐会与参观其他活动（娱乐活动、节日和体育赛事）和定期参观的特征。该数据集包含 497,038 名访问者的 853,013 次访问。结果表明，个人旅行的距离与参加巨星音乐会的可能性之间存在相关性。与参加其他活动或常客相比，巨星音乐会的参观者更有可能来自邻国，并且在目的地停留的时间更少。巨星音乐会的参观地点与其他类型的参观地点不同；平均而言，参加巨星音乐会的游客在爱沙尼亚境内的旅行少于其他游客群体。这些结果表明，举办此类活动有助于使爱沙尼亚的旅游供应多样化。同样清楚的是，移动定位数据是活动旅游研究的宝贵来源。