Purpose

The aim of the study is to determine the effect of street food experience on behavioural intention and to determine the relationship between the street food experiences and behavioural intention.

Design/methodology/approach

In this research, a quantitative research method and a structured questionnaire form are used. The author has used a 48-item questionnaire. The questionnaire contains three categories. In the first section of the questionnaire form, there were 14 questions to determine gender, education, age, income state and demographic findings of the participants. In other sections, a Likert scale with 5 points (strongly agree–strongly disagree) was used.

Findings

It was found that street food experience affects behavioural intention and also there is a significant positive relationship between street food and behavioural intention. The research includes constructive propositions for many institutions and organisations such as local businesses and local governments. In spite of the shortcomings of basic research about the impact of the street food experience on behavioural intention of the tourist, there is still some need of other with a wider sample and different studies to understand the impacts of street food experience. In addition, future studies can focus on the relationship between street food experience and food culture.

Originality/value

In tourism literature, there are so many research studies that examine tourist experience. Many of these studies are about the relationships between food and cultural experience. Nevertheless, no study has been conducted on similar relationships between street food and behavioural intentions in the literature. There are also some other studies that discuss different types of tourism experience. However, there has not been found any research on tourist experience of street food. In prior studies, rather than street food impacts on experience, food impacts on tourist experience have been emphasised. In this way, this study is important in terms of contributing both qualitative and quantitative studies.

中文翻译：

---

街头食品体验对行为意向的影响

目的

该研究的目的是确定街头食品体验对行为意向的影响，并确定街头食品体验与行为意向之间的关系。

设计/方法/方法

本研究采用定量研究方法和结构化问卷形式。作者使用了 48 项问卷。问卷包含三类。在问卷表的第一部分，有 14 个问题来确定参与者的性别、教育、年龄、收入状况和人口统计结果。在其他部分，使用了 5 分（非常同意 - 非常不同意）的李克特量表。

发现

发现街头食品体验会影响行为意向，并且街头食品与行为意向之间存在显着的正相关关系。该研究包括对许多机构和组织（如当地企业和地方政府）的建设性主张。尽管街头美食体验对旅游者行为意向影响的基础研究存在不足，但仍需要其他具有更广泛样本和不同研究的研究来了解街头美食体验的影响。此外，未来的研究可以侧重于街头美食体验与饮食文化之间的关系。

原创性/价值

在旅游文献中，有很多研究旅游体验的研究。这些研究中有许多是关于食物和文化体验之间的关系。然而，文献中没有对街头食品与行为意图之间的类似关系进行研究。还有一些其他研究讨论了不同类型的旅游体验。然而，还没有发现任何关于街头食品的旅游体验的研究。在之前的研究中，不是街头食品对体验的影响，而是食品对旅游体验的影响。通过这种方式，这项研究在贡献定性和定量研究方面都很重要。