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Charting the role of digital platforms for cultural heritage tourism in India
Worldwide Hospitality and Tourism Themes Pub Date : 2021-06-07 , DOI: 10.1108/whatt-10-2020-0126
Parul G. Munjal

Purpose

With the growth of number of smart phone users in India, digital interfaces such as android applications are easy to access and operate. While conventional websites have been in existence over the past few decades, government schemes as well as non-government entities have emerged over the recent years that create opportunities for connecting digital interfaces with cultural heritage tourism. The purpose of this study is to attempt to cover the various facets of interaction between the two dimensions, in an attempt to identify possibilities in the near future.

Design/methodology/approach

The research process included review of government scheme guidelines and proposal documents, and various digital interfaces as available on the World Wide Web and in the form of mobile applications. The data collection and analysis process included interviews with the founders of two mobile application developing start-ups in India.

Findings

India is positioned to take the leap into the creating unparalleled visitor experiences and opportunities for local communities and other stakeholders through use of technology and digital interfaces that can sustain the cultural heritage resources and create new developmental models that have not been possible otherwise. The need is to create synergies across the various opportunities, not only though time bound schemes and projects but embedding the same into the heritage management and governance model.

Originality/value

This paper provides an insight into the issues and opportunities in developing digital interfaces towards enhancing cultural heritage tourism in India.



中文翻译:

描绘数字平台在印度文化遗产旅游中的作用

目的

随着印度智能手机用户数量的增长,安卓应用等数字界面变得易于访问和操作。虽然传统网站在过去几十年中一直存在,但近年来出现了政府计划和非政府实体,为将数字界面与文化遗产旅游联系起来创造了机会。本研究的目的是试图涵盖两个维度之间相互作用的各个方面,以试图确定在不久的将来的可能性。

设计/方法/方法

研究过程包括审查政府计划指​​南和提案文件,以及万维网上和移动应用程序形式的各种数字界面。数据收集和分析过程包括对印度两家移动应用程序开发初创公司的创始人的采访。

发现

印度的定位是通过使用技术和数字界面来为当地社区和其他利益相关者创造无与伦比的游客体验和机会,这些技术和数字界面可以维持文化遗产资源并创造其他方式无法实现的新发展模式。需要在各种机会之间创造协同效应,不仅通过有时间限制的计划和项目,而且将其嵌入到遗产管理和治理模型中。

原创性/价值

本文深入探讨了开发数字界面以增强印度文化遗产旅游的问题和机遇。

更新日期:2021-07-22
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