ABSTRACT

Situated in the context of crises, the present study examines stakeholders’ reactions, including negative affect such as fear and anxiety, relational trust, and public behavioral intentions, toward the National Rifle Association (NRA) of America after the Florida Parkland shooting. To test the proposed theoretical model, we conducted a national survey with 603 NRA stakeholders living in the USA. Using structural equation modeling procedures, we found that a high level of negative affect activated publics’ behavioral intentions, while reducing their relational trust toward the NRA. Furthermore, relational trust could lead to information seeking about the NRA as well as accommodative intentions such as cooperating with the NRA to address gun violence issues. This study enriches crisis communication literature and has important implications for crisis managers working at non-profit organizations as well.

摘要

本研究位于危机背景下，考察了佛罗里达帕克兰枪击案后利益相关者对美国国家步枪协会 (NRA) 的反应，包括恐惧和焦虑、关系信任和公共行为意图等负面影响。为了测试所提出的理论模型，我们对居住在美国的 603 名 NRA 利益相关者进行了全国调查。使用结构方程建模程序，我们发现高水平的负面影响激活了公众的行为意图，同时降低了他们对 NRA 的关系信任。此外，关系信任可能导致寻求有关 NRA 的信息以及与 NRA 合作解决枪支暴力问题等包容性意图。