For all firms, it is imperative to identify and understand the factors that influence consumers purchasing behaviors and, specifically, identify how customer demographics relate to corporate social responsibility (CSR) activities. However, limited research exists on banking consumer's preferences and responses towards different CSR initiatives. Therefore, using an exploratory survey consisting of 250 received responses of attitudes and perceptions from customers of Italian savings banks, we investigate the interactions between three types of CSR initiatives (ethical behavior towards the environment, social inclusion initiatives, and financing eco-sustainable projects) and respondents' demographic characteristics. We predict that different types of CSR initiatives influence the choice of banking institution among customers with diverse demographic characteristics (age, geographic origin, and type of employment). This research helps in making several important contributions to CSR research which can assist banks in developing effective CSR strategies.

中文翻译：

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企业社会责任倡议如何影响银行的选择：意大利语境的实证证据

对于所有公司而言，必须确定和了解影响消费者购买行为的因素，特别是确定客户人口统计数据与企业社会责任 (CSR) 活动之间的关系。然而，关于银行业消费者对不同企业社会责任倡议的偏好和反应的研究有限。因此，使用由 250 份收到的意大利储蓄银行客户的态度和看法回应组成的探索性调查，我们调查了三种类型的企业社会责任倡议（环境道德行为、社会包容倡议和为生态可持续项目融资）之间的相互作用) 和受访者的人口统计特征。我们预测，不同类型的企业社会责任举措会影响具有不同人口特征（年龄、地理来源和就业类型）的客户对银行机构的选择。这项研究有助于对企业社会责任研究做出多项重要贡献，从而帮助银行制定有效的企业社会责任战略。