Dutch research communities were introduced to anglophone Media and Cultural Studies via internationally renowned, pioneering studies in television theory and research on television series. Het Geval Dallas [Watching Dallas] (1982) by cultural scholar Ien Ang was notably ground-breaking because of its use of an active audiences research approach which sought out participant viewers by placing an advertisement in the Dutch women’s magazine Viva. Ang analysed viewers’ experiences of watching the U.S. TV serial Dallas (1978–1991) and offered key understandings of how television operated as a popular culture medium, and of its social, political and cultural roles. Ang’s work was a foundational text in the move towards understanding television in a particular way that is still influencing Television Studies today.

中文翻译：

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荷兰电视研究和电视在实践中作为媒介的再造

通过国际知名的开创性电视理论研究和电视连续剧研究，荷兰研究团体开始接触英语媒体和文化研究。文化学者 Ien Ang 的Het Geval Dallas [ Watching Dallas ] (1982) 具有开创性意义，因为它采用了积极的受众研究方法，通过在荷兰妇女杂志Viva 上投放广告来寻找参与者。Ang 分析了观众观看美国电视连续剧达拉斯的体验(1978-1991) 并提供了对电视如何作为流行文化媒体运作及其社会、政治和文化角色的重要理解。Ang 的作品是朝着以特定方式理解电视的转变的基础文本，这种方式仍然影响着今天的电视研究。