This article investigates how platformisation changes the practices of content production and distribution through the case of the web series, Druck (tr. Pressure (2018–), for the public service content network ‘funk’ (ARD and ZDF). An analysis of the German adaptation of the Norwegian television and web series Skam (tr. Shame) (NRK3, 2015–2017) shows how public service broadcasting (PSB) in Germany is changing due to the influence of social media. To reach a younger audience, PSB has to meet them on third-party platforms. Consequently, PSB must provide content that fits the mobile media environment of social media.

本文以公共服务内容网络“funk”（ARD 和 ZDF）的网络系列Druck (tr. Pressure (2018–)）为例，探讨平台化如何改变内容生产和分发的实践。德国改编自挪威电视和网络连续剧Skam (tr. Shame ) (NRK3, 2015–2017) 展示了德国的公共服务广播 (PSB) 如何因社交媒体的影响而发生变化。为了吸引更年轻的观众，PSB在第三方平台上与他们见面，因此，PSB 必须提供适合社交媒体移动媒体环境的内容。