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Is competition among soft drinks, juices, and other major beverage categories responsible for reducing Americans' milk consumption?
Agribusiness ( IF 3.2 ) Pub Date : 2021-06-01 , DOI: 10.1002/agr.21706
Hayden Stewart 1 , Fred Kuchler 2 , William Hahn 1
Affiliation  

US per capita milk consumption has been falling since the 1940s and falling at an accelerated rate in recent years. One possible reason is competition between it and other types of beverages. In this study, we determine whether changes in beverage prices are in a direction and of a sufficient magnitude for consumption trends to be explained by price competition between milk and other beverages. They are not. We also estimate a vector autoregressive model using data on households' average weekly purchases of milk and four other, major beverage categories for a very general test of whether any increase in sales of those other beverages would come at milk's expense. Results again suggest that competition between milk and the identified other major beverages is not responsible for milk's accelerated decline, and there is a need for the research community to investigate other possible explanations. [EconLit Citations: D12, Q11, Q18].

中文翻译:

软饮料、果汁和其他主要饮料类别之间的竞争是否会导致美国人的牛奶消费量减少?

美国人均牛奶消费量自 1940 年代以来一直在下降,并且近年来下降速度加快。一个可能的原因是它与其他类型的饮料之间的竞争。在这项研究中,我们确定饮料价格的变化是否是一个方向和足够的幅度,以通过牛奶和其他饮料之间的价格竞争来解释消费趋势。他们不是。我们还使用家庭平均每周购买的牛奶和其他四种主要饮料类别的数据估计了一个向量自回归模型,以非常普遍地测试这些其他饮料的销售增长是否会以牛奶为代价。结果再次表明,牛奶与其他主要饮料之间的竞争并不是牛奶加速下降的原因,研究界需要调查其他可能的解释。[EconLit 引文:D12、Q11、Q18]。
更新日期:2021-06-01
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