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Nonverbal communication in hotels as a medium of experience co-creation
Tourism Management ( IF 12.7 ) Pub Date : 2021-06-02 , DOI: 10.1016/j.tourman.2021.104363
Mohammad Shahidul Islam , Ksenia Kirillova

Although the Service-Dominant Logic literature hinted on the importance of nonverbal language for value co-creation, nonverbal communication as an experience co-creation component has not been explicitly addressed in either hospitality and tourism or general management context. Through the constructivist lens, this research focuses on kinesics, which is the most noticeable component of nonverbal communication, in hotels as a medium of experience co-creation in the guest-employee dyad. Four video-elicitation focus groups, with 12 hotel employees and 12 guests, found reciprocity (mutual recognition, insight exchange, expectation formation) and engagement (customized attention, relationship building, a sense of affinity) as two major dimensions of kinesic experience. Furthermore, employees' imperative and guests' complacent cues act as value triggers, contributing to experience co-creation between guests and employees. Based on empirical results and related literature, the framework of experience co-creation centred on kinesics is proposed; practical implications regarding frontline employees’ nonverbal communication competencies are discussed.



中文翻译:

酒店的非语言交流作为体验共同创造的媒介

尽管服务主导逻辑文献暗示了非语言语言对于价值共创的重要性,但在酒店和旅游或一般管理背景下,作为体验共创组成部分的非语言交流并没有得到明确解决。通过建构主义的视角,这项研究的重点是运动学,它是非语言交流中最显着的组成部分,在酒店中作为宾客-员工二人共同创造体验的媒介。由 12 名酒店员工和 12 名客人组成的四个视频引出焦点小组发现互惠(相互认可、洞察力交流、期望形成)和参与(定制关注、建立关系、亲和力)是运动体验的两个主要维度。此外,员工的当务之急客人的自满暗示作为价值触发器,有助于客人和员工之间的体验共同创造。基于实证结果和相关文献,提出了以运动学为核心的经验共创框架;讨论了有关一线员工非语言沟通能力的实际影响。

更新日期:2021-06-02
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