Abstract

The private on-campus higher education industry in Brazil faces numerous challenges and an increasingly competitive business scenario. Therefore, it becomes critical to verify the potential existence of strategic business groups in this industry, measure their fit to Porter’s and Mintzberg’s typologies, and assess the performance of the stuck-in-the-middle (SITM) group vis-à-vis other groups’ performances. Statistical tests using proxies based on data from the 2016 to 2020 period and associated with 21 business units distributed throughout Brazil suggest the existence of strategic groups in this industry and their fit to the typologies of the study. According to the literature, the SITM group performed below other strategic groups in general, albeit with statistically significant lower results only in comparison to the “focus on differentiation” strategic group. The research results enhance the debate about strategic groups and performance and point to existing strategic risks and opportunities for Brazilian private institutions. In addition, they provide a robust analytical model of performance in the sector for discussion and future use.

摘要

巴西的私立校园高等教育行业面临着众多挑战和竞争日益激烈的商业环境。因此，验证该行业中战略业务组的潜在存在、衡量它们是否适合波特和明茨伯格的类型学以及评估卡在中间 (SITM) 组相对于其他组的绩效变得至关重要团体的表演。使用基于 2016 年至 2020 年期间的数据并与分布在巴西各地的 21 个业务部门相关的代理进行的统计测试表明，该行业中存在战略集团及其适合研究的类型。根据文献，SITM 组的表现总体上低于其他战略组，尽管仅与“专注于差异化”战略组相比，结果在统计上显着较低。研究结果加强了关于战略群体和绩效的辩论，并指出了巴西私营机构现有的战略风险和机遇。此外，它们还提供了一个强大的行业绩效分析模型，供讨论和未来使用。