Previous research emphasises storytelling as the means by which entrepreneurs gain stakeholder support. If new ventures are to survive and grow, they require the backing of a range of stakeholders. Yet the processes of storytelling that appealed to early-stage groups like investors may not attract later-stage audiences. This can pose obstacles to survivability and development. However, it is unclear how entrepreneurs learn about and garner the attention of future groups. To investigate this important phenomenon, we conduct a qualitative study of how entrepreneurs extend processes of storytelling to industry analysts, a key stakeholder group for digital ventures. We develop a model that conceptualises the way industry analysts probe and problematise the storytelling processes entrepreneurs put forward – which encourages their revision. Our key finding is that entrepreneurs struggle to move beyond the initial investor pitch and understand the expectations of industry analyst briefings. Still, they can repair connections with this audience through revising stories. We advance contributions to cultural entrepreneurship research on framing, audience expectations and story replotting.

以前的研究强调讲故事是企业家获得利益相关者支持的手段。如果新企业要生存和发展，它们需要一系列利益相关者的支持。然而，吸引投资者等早期群体的讲故事过程可能无法吸引后期观众。这可能对生存和发展构成障碍。然而，尚不清楚企业家如何了解并获得未来群体的关注。为了调查这一重要现象，我们对企业家如何将讲故事的过程扩展到行业分析师（数字企业的关键利益相关者群体）进行了定性研究。我们开发了一个模型，该模型将行业分析师探索和问题化企业家提出的讲故事过程的方式概念化——这鼓励了他们的修改。我们的主要发现是，企业家努力超越最初的投资者宣传并理解行业分析师简报的期望。尽管如此，他们仍然可以通过修改故事来修复与这些观众的联系。我们促进对框架、观众期望和故事重绘方面的文化创业研究的贡献。