ABSTRACT

There exists literature written on connections between alcohol consumption and physical activity, but no research has been conducted to assess co-occurrence of these as paired behaviours. However, a growing collection of popular articles point towards a particularly unique relationship between craft beer and leisure-time physical activity (LTPA). To empirically describe this phenomenon, the research objective was to profile craft breweries in Knoxville, TN regarding prevalence/type of LTPA promotion and its relation to neighbourhood built environment factors. Data from breweries (N = 13) were collected using electronic surveys, content analysis of Facebook, and Walk Score metrics. Analyses included descriptive and frequency statistics, non-parametric correlations, chi-square, and Mann-Whitney tests. All craft brewery respondents (N = 10) indicated hosting group activities (median = 4/month). Although a relatively small proportion (3.7%) of Facebook posts mentioned LTPA, the frequency with which these posts occurred was inversely related to shopping, culture, dining/drinking, and walkability scores (r’s = −.503 to −.831, p’s<.05). These findings point to craft breweries as potential entry points for LTPA promotion, warranting further research regarding patron behaviour and perceptions. We discuss our findings in relation to the role of craft breweries in neighbourhood revitalisation, as well concerns regarding aspects of diversity.

摘要

存在关于饮酒和身体活动之间联系的文献，但尚未进行研究以评估这些作为配对行为的共同发生。然而，越来越多的流行文章指出精酿啤酒与休闲体育活动 (LTPA) 之间存在着一种特别独特的关系。为了从经验上描述这种现象，研究目标是描述田纳西州诺克斯维尔的精酿啤酒厂关于 LTPA 推广的流行/类型及其与社区建筑环境因素的关系。来自啤酒厂（N = 13）的数据是使用电子调查、Facebook 内容分析和Walk Score 指标收集的。分析包括描述性和频率统计、非参数相关性、卡方和 Mann-Whitney 检验。所有精酿啤酒厂受访者 (N = 10) 均表示主办团体活动（中位数 = 4/月）。尽管 Facebook 帖子中提到 LTPA 的比例相对较小 (3.7%)，但这些帖子出现的频率与购物、文化、餐饮和步行性得分呈负相关（r's = -.503 至 -.831，p's< .05）。这些发现表明精酿啤酒厂是 LTPA 推广的潜在切入点，值得进一步研究顾客的行为和看法。我们讨论了与精酿啤酒厂在社区振兴中的作用有关的发现，以及对多样性方面的担忧。文化、餐饮和步行性得分（r's = -.503 到 -.831，p's <.05）。这些发现表明精酿啤酒厂是 LTPA 推广的潜在切入点，值得进一步研究顾客的行为和看法。我们讨论了与精酿啤酒厂在社区振兴中的作用以及对多样性方面的担忧有关的发现。文化、餐饮和步行性得分（r's = -.503 到 -.831，p's <.05）。这些发现表明精酿啤酒厂是 LTPA 推广的潜在切入点，值得进一步研究顾客的行为和看法。我们讨论了与精酿啤酒厂在社区振兴中的作用以及对多样性方面的担忧有关的发现。