Purpose

This study investigates the Centers for Disease Control and Prevention (CDC) Facebook Page to examine what kinds of information is shared to public using Facebook and how Facebook users share and engage with information during a health crisis situation with a case of the COVID-19 pandemic.

Design/methodology/approach

Using Facebook Graph API, CDC's Facebook Page posts and users' engagement and reactions for six months from January to June 2020 were collected and analyzed. The posts were categorized into five categories. Users' engagement and reactions include share, comment, like, love, haha, wow, sad and angry.

Findings

The findings show that the type of posts have significant association with COVID-19 situation and the level of users' engagement and reactions differs significantly when COVID-19 related information is shared. The findings show that users become more active during health emergency situation. The results provided an insight into how different types of posts gain users' attention and motivation to interact.

Originality/value

This study investigates the use of social media during a national health crisis situation. While literature provides the use of social media during emergency and crisis cases, as health crisis situation is unique in that the boundary of time and location as well as people's daily life, the findings of this study provide an insight into how health authorities could communicate with the public during a health crisis situation.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-09-2020-0416

中文翻译：

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大流行危机期间的健康信息交流：对 COVID-19 期间 CDC Facebook 页面的分析

目的

本研究调查了疾病控制与预防中心 (CDC) 的 Facebook 页面，以检查使用 Facebook 向公众共享哪些类型的信息，以及在 COVID-19 大流行案例的健康危机情况下，Facebook 用户如何共享和参与信息.

设计/方法/方法

使用 Facebook Graph API，收集和分析了 CDC 的 Facebook 页面帖子以及用户在 2020 年 1 月至 6 月期间的参与度和反应。帖子分为五类。用户的参与和反应包括分享、评论、喜欢、爱、哈哈、哇、悲伤和愤怒。

调查结果

研究结果表明，帖子类型与 COVID-19 情况有显着关联，共享 COVID-19 相关信息时，用户的参与度和反应水平也有显着差异。调查结果表明，用户在健康紧急情况下变得更加活跃。结果让我们深入了解不同类型的帖子如何吸引用户的注意力和互动动机。

原创性/价值

本研究调查了在国家健康危机情况下社交媒体的使用情况。虽然文献提供了在紧急情况和危机情况下使用社交媒体的情况，但由于健康危机情况的独特之处在于时间和地点的界限以及人们的日常生活，本研究的结果提供了对卫生当局如何与他人沟通的见解公众在健康危机情况下。

同行评审

本文的同行评审历史可从以下网址获得：https://publons.com/publon/10.1108/OIR-09-2020-0416